Paddington Tiktok Filter

TIKTOK / INSTAGRAM FILTER

To promote Paddington in Peru, the latest film of the UK’s beloved bear franchise, we collaborated with Studio Canal to create an interactive TikTok and Instagram filter. This engaging photo booth experience allowed users to capture moments with Paddington as he adorably photobombed their pictures. The experience began with a playful photo booth frame, culminating in a branded film frame featuring Paddington, giving users a fun and memorable way to interact with the character. This filter, also featured in the movie’s trailer, seamlessly integrated the film’s branding, enhancing fan engagement and expanding the movie’s digital presence.