Finding Elle

OPEN CASTING CALL WEBSITE

We collaborated with Amazon Prime Video to launch Elle, the highly anticipated Legally Blonde prequel series, to find the new Elle Woods. Our team developed an interactive and visually captivating website to host an open casting call, allowing aspiring actors to submit auditions for the lead role. The design was inspired by Elle Woods’ signature style—vibrant, playful, and bold—while ensuring a smooth user experience that made the submission process effortless and engaging.

A major highlight of the campaign was the endorsement from Legally Blonde star Reese Witherspoon, who personally shared the casting call link on her TikTok and Instagram accounts. Her post on TikTok alone garnered over 665K views and 7,500 comments, driving significant traffic and participation to the website. This collaboration captured the essence of the beloved Legally Blonde brand and created an exciting opportunity for fans to engage directly with the project, helping Amazon Prime Video reach a global audience in an innovative and impactful way.