In celebration of the launch of What’s Love Got To Do With It, a romantic comedy, we collaborated with Studio Canal to create an immersive, in-world website. The concept was based on Mo the Matchmaker, a character from the film as if he had designed the website himself. Users can take a dating questionnaire to assess their matchmaking potential. I incorporated branding elements directly from the film, integrating Indian-inspired visuals with a color palette of gold and red to reflect the cultural themes and storyline. To enhance the interactive experience, I creatively used wedding rings, cupid’s arrows, and other romantic motifs, making the journey both engaging and thematically aligned with the film.
