Kids Pick the President

UX/UI WEBSITE

I led the UI design for Kids Pick The President, an interactive educational website created by Nickelodeon that allowed children to participate in a non-scientific, entertainment-focused presidential poll. The initiative encouraged civic engagement among kids by giving them a platform to cast virtual ballots in the weeks leading up to the U.S. presidential election. From October 3-23, the site garnered participation from over 32,000 young users.
The project aimed to create a fun, engaging, and intuitive digital experience tailored to a younger audience while maintaining Nickelodeon's vibrant and playful brand identity. To achieve this, I worked within the constraints of existing brand guidelines and assets, ensuring visual consistency and brand alignment across the platform. My focus was on crafting an interactive user interface that resonated with the target demographic, promoting ease of use and fostering a sense of excitement about the voting process. This project exemplifies my ability to design engaging digital experiences for unique audiences while adhering to stringent brand standards and delivering measurable engagement outcomes.

The project underwent multiple iterations to ensure continuous improvement and refinement. This iterative approach allowed us to fine-tune the design, enhancing functionality and visual appeal with every cycle. By prioritizing collaboration and adaptability, we achieved a final product that met 100% client satisfaction, aligning perfectly with user needs and project goals.